One person -- or in this case, two people (twin sisters) -- can make a difference! I know I'm not alone in being disgusted at all the billboards and other materials (magazines, TV ads, etc. etc. etc.) that objectify women's bodies and communicate the message that worth = looks/weight/size etc.
Lindsay and Lexie Kite, Ph.D. students in Communications, have decided to take action to help give women different messages. This week, twelve billboards are going up along the I-15 corridor in Northern Utah that will be a contrast to the bikini beer ads, the plastic surgery ads, and others that line the freeway.
One of the things I love about what the Kites are doing is that they are teaching media literacy. Too often, people just absorb the messages from the media without looking at them critically, analyzing the dynamics, and challenging falsehoods with which we are bombarded. Once I talked with them, I started realizing how completely saturated our world is with these messages. I also feel more determined to help my children understand the truth about who they are, and how different that truth is from what they hear and see in the culture around them.
To learn more about the Beauty Redefined campaign, see beautyredefined.net
You can also read an interview I did with the Kite sisters.
And here is a recent news story about the Beauty Redefined billboard campaign.